by Jessica Reiss and Joe Ste. Marie
Voters and consumers constantly face disinformation in social media feeds, chat groups, and even in day-to-day conversations with friends and family. It’s not just political figures and candidates — now, untruths spread about issues such as public health, reputational questions for brands, and the public profiles of non-political leaders. Over the last few years, Starbucks, Wayfair and many other brands have faced significant disinformation campaigns with real impact on their reputations and bottom line.
The need to understand and respond effectively to misinformation has never been greater. Yet — the current tools to…
Bradley, the Former Chief Spokesperson for The Boeing Company will Strengthen and Expand Corporate Communications and Lead Equity, Diversity & Inclusion Counsel
Chicago, Illinois (May 13, 2021) — Bully Pulpit Interactive (BPI) announced today that Bradley Akubuiro is joining the agency as a Partner, based in BPI’s Chicago office. As Chief Spokesperson and Senior Director of Global Media Relations at The Boeing Company, Akubuiro has navigated some of the most challenging and well-known corporate crises while re-building trust in the largest aerospace company in the world. Akubuiro’s addition follows an expansion of BPI’s leadership team including former DNC spokesperson, Xochitl Hinojosa, joining as a Managing Director in Washington, D.C. …
by Amy Garland
As political advertisers, the last presidential election presented bigger challenges than just persuading people to vote for Joe Biden; we needed to educate voters on the numerous ways they could vote and on all the specific, sometimes confusing deadlines — all in the middle of a pandemic.
In partnership with the Biden for America team, we won five of the six swing states our program invested in and educated more people on how and where to vote than the margin of victory in each state. …
Washington, D.C. (March 4, 2021) — Bully Pulpit Interactive (BPI) announced today that Xochitl Hinojosa is joining the agency as a Managing Director in BPI’s DC office. As Director of Communications and Senior Adviser for the Democratic National Committee during the Trump Presidency, Hinojosa repaired a national brand and helped lead the efforts to take back the House of Representatives, the Senate and the White House. …
by Ivanka Farrell
Thank you for spending some of your 12 hours a day on a device, engaging with our content! That’s right, a year into the pandemic Americans are spending more than 12 hours engaging with media a day. And that may not change any time soon.
12 hours is a lot. And advertisers know it. But while this increase in consumption makes it a lot easier to find and reach an audience, it’s also a lot harder to hold someone’s attention, especially with those 12 hours split across so many mediums. …
By Cliff Ngwafon, Director of Creative Services at BPI
While we have a long way to go before there’s full representation in Congress, the last decade has seen exponentially more Black candidates run for, and win, political positions. During Black History Month at BPI, we reflected on this progress, the historic moments and how we can participate in creating more diversity in our nation’s leadership.
An Increase in Black people running of office nationwide
From school board seats to Vice President, a record high number of public offices are currently held by Black candidates.
The last decade has seen record…
by Adam Strasberg
Super Bowl ads both try too hard and they don’t try hard enough.
What does that mean? Well, most Super Bowl ads are filled with sound and fury and signify nothing. Hi-budget, hi-concept, hi-production value pieces that are as thin as tissue paper. They’re like last summer’s blockbuster, fun while you’re sitting in the dark, but completely forgettable the next day.
Now I say this as someone who both loves advertising and has seen all the Fast & Furious movies. …
by Chelsea Bukowski and Jesse Thomas
After a decades of incredible work on the ground in Georgia, we knew that the margins required to win the runoff would come from a highly motivated African American base, as well as other marginal Democratic voters in and around Atlanta.
So when the DSCC brought us on to help them run a mobilization program, we aligned on a very straightforward goal: shore up gaps in the Democratic base, focusing specifically on Black voters and the Atlanta area. In the final 5 weeks of the short campaign, our program reached more than 1.5MM …
A New Era in Washington
by Bridgett Frey and Scott Mulhauser
As President Joe Biden, Vice President Kamala Harris and a fully Democratic Congress begin leading this country, they are faced with deep divisions, but also a nation ready to get back to work and make progress on a host of fronts after a long, long four years.
On November 5th, it seemed improbable at best that President Biden, Vice President Harris and Speaker Pelosi would come to power alongside a newly Democratic Senate. …
by Tristan Paci
Pandemics are in large part crises of communication. They are times when people must be persuaded to put their lives on hold and take steps to battle an enemy they cannot see. Never has this been more clear than it is today. In the global response to COVID-19, governments around the world have shown just how critical effective communications can be in times of uncertainty.
One year on since the first cases of COVID-19 were recorded, it’s worth taking a moment to look at the messaging strategies that different countries have employed in response to this crisis…
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