By Ivanka Farrell Streaming is here to stay and headlines won’t let us forget it: We get it, we get it! People are watching streaming more than ever. There’s no doubt that streaming is sticking around and has to be an essential part of any media mix. While we face…

Bully Pulpit Interactive (BPI), a leading public affairs and communications agency, and Roku are joining forces to strengthen advertising amid the decline of third-party cookies. BPI will be the first agency partner to leverage Roku’s automated content recognition (ACR) data through the Roku Clean Room with political clients. ​​Roku’s Clean…

by Sheldonn Plummer-Duff and Rosemary Cosgrave Strategic insights drive Bully Pulpit Interactive’s approach to designing winning campaigns. We use research to uncover how to frame issues, win arguments, and make change for our clients. A core group of our insights and survey operations team brought our expertise on the road…

by Erin Mulrooney In May, I attended Ad Exchanger’s biannual Programmatic I/O conference, one of the top events for programmatic professionals. Reflecting on the insights, trends, and advancements that were highlighted there, three prominent trends emerge, signaling the direction of our rapidly evolving programmatic media and ad technology landscape in…

by Hilary Nachem Loewenstein and Allie Odishelidze “Younger voters are the issue,” — Scott Walker. When the former governor of Wisconsin took to Fox News last week to decry the results of the state’s spring election — a victory for everyone who cares about equality and justice — there was a hidden missive for progressives everywhere: If you’re…

by The BPI Creative Team With a massive, captive audience and minimum $7 million buy-in, it’s no secret that advertising during the Super Bowl presents a huge opportunity — and investment — for brands. Every year, advertisers compete to one-up each other and leave a lasting impression. With everything it…

by Mike Schneider Yesterday, Microsoft rolled out the biggest upgrade to search in decades. The conversational search experience is a surprisingly effective but disconcerting change from the typical search bar. Watching the chatbot synthesize information from trip itineraries to dinner menus and tap out results feels like a real-world Ghostwriter…

by Scott Mulhauser and Michael Zetts Last week, we got a preview of what the next two years under a Republican-led House of Representatives will look like. It took four full days, 15 ballots, and countless concessions for Kevin McCarthy to eke out sufficient votes to become Speaker — the…

by Chandler Goodman Over the course of a generation, employee-employer relationships have changed in fundamental ways. Today, careers are plotted in years, not decades, and young people assume they’ll work for a variety of companies in a variety of roles. Dominant forces such as outsourcing, consolidation due to mergers, and…