Published in BPI Media·PinnedEvolving the Bully Pulpit Brandby Andrew Bleeker As you can tell from the name, Bully Pulpit Interactive was always meant to adapt and innovate. The original goal was to combine the lessons of politics with the latest technology and tactics to help solve the world’s biggest communication challenges. We were never meant to live…2 min read
Published in BPI Media·Jun 15Why You Need to Approach Talent Marketing like a Political CampaignBy Andrew Bleeker Your employees get a vote every day: stay or go. The employment contract has changed and the talent has the power. In 2021, an average of nearly 4 million Americans voluntarily left their job every month, topping 2019’s record-setting monthly average of 3.5 million. And the trend…Communications Strategy4 min read
Published in BPI Media·Jun 14Winning the Narrative on LGBTQ+ Rights in 2022By Scott Zumwalt Lately, we’ve seen a dramatic rise of anti-LGBTQ+ legislation at the state level, from book banning to a myriad of attacks on the transgender community. The looming SCOTUS decision that could overturn Roe v. Wade has many wondering if the underpinnings of Obergefell might be next. Extremists…2022 Elections3 min read
Published in BPI Media·May 27Is there anyone left to persuade on gun violence?by Danny Franklin I made a career of persuasion because of weeks like this. In 1999, I was a speechwriter for Maryland Lt. Gov. Kathleen Kennedy Townsend when Eric Harris and Dylan Klebold killed twelve of their schoolmates at Columbine High School. The speech we wrote is lost, but I…Persuasion4 min read
Published in BPI Media·May 18TV is DigitalIt’s no secret that everyone is talking about connected TV (CTV). What used to be a sliver of our media consumption exploded in the last two years. COVID-19 significantly accelerated the growth, and that trend has stuck around even as the world re-opens. …CTV4 min read
Published in BPI Media·May 16What We’re Missing When We Talk about ‘Roe’by Yolanda Murphy and Caroline Weisser When a draft version of a Supreme Court decision overturning Roe vs. Wade leaked, the Court fell victim to a trend that has befuddled its co-equal branches of government for years and, increasingly, many companies and their leadership. …Roe V Wade3 min read
Published in BPI Media·Mar 10In this war, the resistance will be digitizedby Matt Chandler and Graves Spindler Much is made of Russian prowess in the dark art of information warfare. The authors of The Russian Enlightenment would turn over in their graves at the sight of a grand society’s creativity being sicced on such a despicable goal. In the past two…Agency4 min read
Published in BPI Media·Feb 17The Newsletter Bubble: When’s it going to pop?By: Ivanka Farrell Even if newsletter growth slows down, they’re not going away. They’ve grown exponentially in the last two years, but the jury is still out on whether the explosion will settle any time soon. …Newsletter3 min read
Published in BPI Media·Feb 15Tired vs. Wired: Super Bowl LVI AdsThe Super Bowl — where the best and the brightest come together to compete for the title of Best Ad. …Super Bowl5 min read
Published in BPI Media·Feb 10The Newsletter Bubble: Fact vs. FictionBy: Ivanka Farrell Every week there’s a new headline about a new publication focused on elites — tech elites, political elites, finance elites — the list goes on. Luckily, for advertisers, more is more in the newsletter landscape. …Digital Advertising3 min read
