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Bully Pulpit Interactive

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Published in

BPI Media

·2 hours ago

Three Programmatic Trends to Have on Your Radar

by Erin Mulrooney In May, I attended Ad Exchanger’s biannual Programmatic I/O conference, one of the top events for programmatic professionals. …

Programmatic Advertising

3 min read

Three Programmatic Trends to Have on Your Radar
Three Programmatic Trends to Have on Your Radar
Programmatic Advertising

3 min read


Published in

BPI Media

·Apr 11

Young voters aren’t the future — they’re the present

by Hilary Nachem Loewenstein and Allie Odishelidze “Younger voters are the issue,” — Scott Walker. When the former governor of Wisconsin took to Fox News last week to decry the results of the state’s spring election — a victory for everyone who cares about equality and justice — there was a hidden missive for progressives everywhere: If you’re…

Politics

4 min read

Young voters aren’t the future — they’re the present
Young voters aren’t the future — they’re the present
Politics

4 min read


Published in

BPI Media

·Feb 14

This Super Bowl, brands were on the defensive. How could holding back from purpose-driven advertising cost them?

by The BPI Creative Team With a massive, captive audience and minimum $7 million buy-in, it’s no secret that advertising during the Super Bowl presents a huge opportunity — and investment — for brands. Every year, advertisers compete to one-up each other and leave a lasting impression. With everything it…

Advertising

4 min read

Advertising

4 min read


Published in

BPI Media

·Feb 8

Five Things to Watch in the AI Search Arms Race

by Mike Schneider Yesterday, Microsoft rolled out the biggest upgrade to search in decades. The conversational search experience is a surprisingly effective but disconcerting change from the typical search bar. …

3 min read

3 min read


Published in

BPI Media

·Jan 10

Fifteen Votes, a Short Leash and a Chamber to Run: The Road Ahead For Speaker McCarthy — and The Country

by Scott Mulhauser and Michael Zetts Last week, we got a preview of what the next two years under a Republican-led House of Representatives will look like. …

Congress

4 min read

Fifteen Votes, a Short Leash and a Chamber to Run: The Road Ahead For Speaker McCarthy — and The…
Fifteen Votes, a Short Leash and a Chamber to Run: The Road Ahead For Speaker McCarthy — and The…
Congress

4 min read


Published in

BPI Media

·Sep 15, 2022

Ignite Employee Pride to Win the War for Talent

by Chandler Goodman Over the course of a generation, employee-employer relationships have changed in fundamental ways. Today, careers are plotted in years, not decades, and young people assume they’ll work for a variety of companies in a variety of roles. …

War For Talent

4 min read

Ignite Employee Pride to Win the War for Talent
Ignite Employee Pride to Win the War for Talent
War For Talent

4 min read


Published in

BPI Media

·Aug 17, 2022

Building Momentum this November

by Mike Schneider The midterms are still a toss-up. Preference for congressional control is evenly split among voters and 5 Senate races are polling within 4 points. And, as we just saw from Kansas’ unprecedented Democratic turnout — when we’re motivated and mobilized, we can win. The challenge is getting…

Communication

3 min read

Building Momentum this November
Building Momentum this November
Communication

3 min read


Published in

BPI Media

·Aug 16, 2022

Democrats passed the most consequential legislation with a 50–50 Senate. What’s next?

by Xochitl Hinojosa and Alex Kellner To cap off a recent roster of wins, Democrats passed the Inflation Reduction Act, a monumental piece of legislation to lower costs for families. …

Policy

3 min read

Democrats passed the most consequential legislation with a 50–50 Senate. What’s next?
Democrats passed the most consequential legislation with a 50–50 Senate. What’s next?
Policy

3 min read


Published in

BPI Media

·Aug 1, 2022

Where the CHIPS Fell: 5 Lessons from the CHIPS+ Act Debate

by Bryan Watt Congress just passed perhaps the largest piece of industrial policy legislation in a generation to strengthen American competitiveness at home and abroad. The bill itself was years in the making and took on more names than most of us can remember. And yet, the policy conversation around…

Communications Strategy

3 min read

Where the CHIPS Fell: 5 Lessons from the CHIPS+ Act Debate
Where the CHIPS Fell: 5 Lessons from the CHIPS+ Act Debate
Communications Strategy

3 min read


Published in

BPI Media

·Jun 29, 2022

Getting purpose right: Reflections on Cannes Lions 2022

by Amelia Penniman Reviewing the Grand Prix winners from the Cannes Festival last week, it struck me that more than two-thirds of the winning campaigns were purpose-led: accessibility, gender equity, public health, climate, and political activism were all at the heart of the ads named the best of the best…

Cannes Lions

4 min read

Cannes Lions

4 min read

Bully Pulpit Interactive

Bully Pulpit Interactive

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