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Bully Pulpit Interactive

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Published in BPI Media

·Feb 14

This Super Bowl, brands were on the defensive. How could holding back from purpose-driven advertising cost them?

by The BPI Creative Team With a massive, captive audience and minimum $7 million buy-in, it’s no secret that advertising during the Super Bowl presents a huge opportunity — and investment — for brands. Every year, advertisers compete to one-up each other and leave a lasting impression. With everything it…

Advertising

4 min read

Advertising

4 min read


Published in BPI Media

·Feb 8

Five Things to Watch in the AI Search Arms Race

by Mike Schneider Yesterday, Microsoft rolled out the biggest upgrade to search in decades. The conversational search experience is a surprisingly effective but disconcerting change from the typical search bar. Watching the chatbot synthesize information from trip itineraries to dinner menus and tap out results feels like a real-world Ghostwriter…

3 min read

3 min read


Published in BPI Media

·Jan 10

Fifteen Votes, a Short Leash and a Chamber to Run: The Road Ahead For Speaker McCarthy — and The Country

by Scott Mulhauser and Michael Zetts Last week, we got a preview of what the next two years under a Republican-led House of Representatives will look like. …

Congress

4 min read

Fifteen Votes, a Short Leash and a Chamber to Run: The Road Ahead For Speaker McCarthy — and The…
Fifteen Votes, a Short Leash and a Chamber to Run: The Road Ahead For Speaker McCarthy — and The…
Congress

4 min read


Published in BPI Media

·Sep 15, 2022

Ignite Employee Pride to Win the War for Talent

by Chandler Goodman Over the course of a generation, employee-employer relationships have changed in fundamental ways. Today, careers are plotted in years, not decades, and young people assume they’ll work for a variety of companies in a variety of roles. …

War For Talent

4 min read

Ignite Employee Pride to Win the War for Talent
Ignite Employee Pride to Win the War for Talent
War For Talent

4 min read


Published in BPI Media

·Aug 17, 2022

Building Momentum this November

by Mike Schneider The midterms are still a toss-up. Preference for congressional control is evenly split among voters and 5 Senate races are polling within 4 points. And, as we just saw from Kansas’ unprecedented Democratic turnout — when we’re motivated and mobilized, we can win. The challenge is getting…

Communication

3 min read

Building Momentum this November
Building Momentum this November
Communication

3 min read


Published in BPI Media

·Aug 16, 2022

Democrats passed the most consequential legislation with a 50–50 Senate. What’s next?

by Xochitl Hinojosa and Alex Kellner To cap off a recent roster of wins, Democrats passed the Inflation Reduction Act, a monumental piece of legislation to lower costs for families. …

Policy

3 min read

Democrats passed the most consequential legislation with a 50–50 Senate. What’s next?
Democrats passed the most consequential legislation with a 50–50 Senate. What’s next?
Policy

3 min read


Published in BPI Media

·Aug 1, 2022

Where the CHIPS Fell: 5 Lessons from the CHIPS+ Act Debate

by Bryan Watt Congress just passed perhaps the largest piece of industrial policy legislation in a generation to strengthen American competitiveness at home and abroad. The bill itself was years in the making and took on more names than most of us can remember. And yet, the policy conversation around…

Communications Strategy

3 min read

Where the CHIPS Fell: 5 Lessons from the CHIPS+ Act Debate
Where the CHIPS Fell: 5 Lessons from the CHIPS+ Act Debate
Communications Strategy

3 min read


Published in BPI Media

·Jun 29, 2022

Getting purpose right: Reflections on Cannes Lions 2022

by Amelia Penniman Reviewing the Grand Prix winners from the Cannes Festival last week, it struck me that more than two-thirds of the winning campaigns were purpose-led: accessibility, gender equity, public health, climate, and political activism were all at the heart of the ads named the best of the best…

Cannes Lions

4 min read

Cannes Lions

4 min read


Published in BPI Media

·Jun 15, 2022

Why You Need to Approach Talent Marketing like a Political Campaign

By Andrew Bleeker Your employees get a vote every day: stay or go. The employment contract has changed and the talent has the power. In 2021, an average of nearly 4 million Americans voluntarily left their job every month, topping 2019’s record-setting monthly average of 3.5 million. And the trend…

Communications Strategy

4 min read

Why You Need to Approach Talent Marketing like a Political Campaign
Why You Need to Approach Talent Marketing like a Political Campaign
Communications Strategy

4 min read


Published in BPI Media

·Jun 14, 2022

Winning the Narrative on LGBTQ+ Rights in 2022

By Scott Zumwalt Lately, we’ve seen a dramatic rise of anti-LGBTQ+ legislation at the state level, from book banning to a myriad of attacks on the transgender community. The looming SCOTUS decision that could overturn Roe v. Wade has many wondering if the underpinnings of Obergefell might be next. Extremists…

2022 Elections

3 min read

2022 Elections

3 min read

Bully Pulpit Interactive

Bully Pulpit Interactive

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