by Joe Ste.Marie Everyone is talking about AI as an easy button to automate tasks like summarizing documents, handling mundane tasks, or even writing social posts. We’re excited about all of those use cases, but we’re equally excited about areas where AI can make new things possible and expand our…

Corporate communicators have not had an easy go lately. We’ve jolted from crisis to crisis — all of which have played out in the workplace like never before. This has particularly flummoxed companies because they were designed to communicate in silos. Today’s topics, from climate change to racial equity, are…

By Ivanka Farrell Streaming is here to stay and headlines won’t let us forget it: We get it, we get it! People are watching streaming more than ever. There’s no doubt that streaming is sticking around and has to be an essential part of any media mix. While we face…

Bully Pulpit Interactive (BPI), a leading public affairs and communications agency, and Roku are joining forces to strengthen advertising amid the decline of third-party cookies. BPI will be the first agency partner to leverage Roku’s automated content recognition (ACR) data through the Roku Clean Room with political clients. ​​Roku’s Clean…

by Sheldonn Plummer-Duff and Rosemary Cosgrave Strategic insights drive Bully Pulpit Interactive’s approach to designing winning campaigns. We use research to uncover how to frame issues, win arguments, and make change for our clients. …

by Erin Mulrooney In May, I attended Ad Exchanger’s biannual Programmatic I/O conference, one of the top events for programmatic professionals. …

by Hilary Nachem Loewenstein and Allie Odishelidze “Younger voters are the issue,” — Scott Walker. When the former governor of Wisconsin took to Fox News last week to decry the results of the state’s spring election — a victory for everyone who cares about equality and justice — there was a hidden missive for progressives everywhere: If you’re…

by The BPI Creative Team With a massive, captive audience and minimum $7 million buy-in, it’s no secret that advertising during the Super Bowl presents a huge opportunity — and investment — for brands. Every year, advertisers compete to one-up each other and leave a lasting impression. With everything it…

by Mike Schneider Yesterday, Microsoft rolled out the biggest upgrade to search in decades. The conversational search experience is a surprisingly effective but disconcerting change from the typical search bar. …