by Jessica Reiss and Joe Ste. Marie
Voters and consumers constantly face disinformation in social media feeds, chat groups, and even in day-to-day conversations with friends and family. It’s not just political figures and candidates — now, untruths spread about issues such as public health, reputational questions for brands, and the public profiles of non-political leaders. Over the last few years, Starbucks, Wayfair and many other brands have faced significant disinformation campaigns with real impact on their reputations and bottom line.
The need to understand and respond effectively to misinformation has never been greater. Yet — the current tools to…
by Ivanka Farrell
Thank you for spending some of your 12 hours a day on a device, engaging with our content! That’s right, a year into the pandemic Americans are spending more than 12 hours engaging with media a day. And that may not change any time soon.
12 hours is a lot. And advertisers know it. But while this increase in consumption makes it a lot easier to find and reach an audience, it’s also a lot harder to hold someone’s attention, especially with those 12 hours split across so many mediums. …
By Cliff Ngwafon, Director of Creative Services at BPI
While we have a long way to go before there’s full representation in Congress, the last decade has seen exponentially more Black candidates run for, and win, political positions. During Black History Month at BPI, we reflected on this progress, the historic moments and how we can participate in creating more diversity in our nation’s leadership.
An Increase in Black people running of office nationwide
From school board seats to Vice President, a record high number of public offices are currently held by Black candidates.
The last decade has seen record…
by Adam Strasberg
Super Bowl ads both try too hard and they don’t try hard enough.
What does that mean? Well, most Super Bowl ads are filled with sound and fury and signify nothing. Hi-budget, hi-concept, hi-production value pieces that are as thin as tissue paper. They’re like last summer’s blockbuster, fun while you’re sitting in the dark, but completely forgettable the next day.
Now I say this as someone who both loves advertising and has seen all the Fast & Furious movies. …
by Chelsea Bukowski and Jesse Thomas
After a decades of incredible work on the ground in Georgia, we knew that the margins required to win the runoff would come from a highly motivated African American base, as well as other marginal Democratic voters in and around Atlanta.
So when the DSCC brought us on to help them run a mobilization program, we aligned on a very straightforward goal: shore up gaps in the Democratic base, focusing specifically on Black voters and the Atlanta area. In the final 5 weeks of the short campaign, our program reached more than 1.5MM …
A New Era in Washington
by Bridgett Frey and Scott Mulhauser
As President Joe Biden, Vice President Kamala Harris and a fully Democratic Congress begin leading this country, they are faced with deep divisions, but also a nation ready to get back to work and make progress on a host of fronts after a long, long four years.
On November 5th, it seemed improbable at best that President Biden, Vice President Harris and Speaker Pelosi would come to power alongside a newly Democratic Senate. …
by Tristan Paci
Pandemics are in large part crises of communication. They are times when people must be persuaded to put their lives on hold and take steps to battle an enemy they cannot see. Never has this been more clear than it is today. In the global response to COVID-19, governments around the world have shown just how critical effective communications can be in times of uncertainty.
One year on since the first cases of COVID-19 were recorded, it’s worth taking a moment to look at the messaging strategies that different countries have employed in response to this crisis…
by Danny Franklin and Jess Reis
For the second presidential election in a row, Democrats were blindsided by an election much closer than the polls predicted. This time, the error was not big enough to flip the result. But in many ways, it was more jarring. Not only were the errors larger numerically than in 2016, but they came after four years of soul searching and methodological refinements that promised a better result.
As an important caveat, with votes still being counted, it is too early to precisely state how wrong polls were, much less why. …
We make political ads for a living and we can’t blame battleground state residents if they are sick of political ads by now. In an election that will see several billions of dollars in political advertising, certain voters were absolutely inundated. A suburban Detroit voter, one of the most highly sought after targets in the country, saw on average 69 political ads every single day in October- one ad every 6 minutes on TV and 14.5 minutes online.
And voters are spending more time online in a cycle where creating quality, engaging digital advertising…
In just a few days polls will close on the 2020 election, the largest digital election in history. Presidential candidates alone spent close to $400M on Facebook and $300M on Google platforms. We took a look at the final weeks and what voters were seeing online.
After Election Day we look forward to publishing what we learned from having this data transparency for the past 2 years. You can explore that data yourself at 2020CampaignTracker.com.
In the final weeks we’ve seen both campaigns and party committees focus in on a handful of states. Pennsylvania and Florida are the top two…
Marketing & Communications Agency